Unilever Food Solutions released the 2025 Future Food Trends Report on March 18, 2025, forecasting four major global dining trends for the year: soulful cuisine, fusion dishes, enhanced restaurant experiences, and regional flavors. Compiled from insights by 250 global culinary consultants and 1,100 chefs across 20 markets, the report aims to provide trend insights and innovative solutions for the foodservice industry. It highlights the global dining industry's shift toward emotional connections, cultural fusion, elevated experiences, and a return to local characteristics. In China, dining consumption is deeply integrated with economy, culture, and technology, with cultural tourism and dining increasingly intertwined. Emerging technologies like AI and VR are penetrating dining scenarios, while the market faces challenges from stratified consumption, with consumers becoming more discerning and seeking value for money.

Chen Yixing, Global President of Unilever Food Solutions, emphasized that the future of dining lies in “touching diners’ hearts.” Gen Z consumers will lead dining trends, with high expectations for taste, as great flavors drive repeat purchases. Consumers also seek value-driven experiences alongside delicious food. Unilever Food Solutions meets diverse client and diner needs by anticipating and recreating popular flavors through dedicated R&D and culinary teams.

Beyond providing seasonings and foodservice solutions, Unilever Food Solutions leverages AI technologies like Chef AI and big data analytics to offer menu optimization and market trend insights. For instance, Chef AI analyzes over 30,000 recipes to provide reliable recommendations for foodservice operators. This comprehensive service helps clients turn trends into tangible opportunities, maintaining a competitive edge.

In China, Unilever Food Solutions operates five R&D kitchens in Shanghai, Beijing, Guangzhou, Chengdu, and Hangzhou, focusing on various cuisines. The company also utilizes its “Lighthouse Factory” in Tianjin and a South China production base for smart manufacturing, ensuring high-quality, innovative products. Chen Yixing noted that Unilever will continue to invest in China, leveraging strong research and R&D teams to deliver optimal foodservice solutions.

Clients like Xibei Catering and Guangshunxing have praised Unilever’s support in menu development and flavor enhancement. Xibei’s founder, Jia Guolong, highlighted Unilever’s help in crafting customer-favored flavors, while Guangshunxing successfully launched popular claypot rice with Unilever’s R&D support. These cases underscore Unilever Food Solutions’ expertise in delivering innovative solutions.

Chen Yixing stated that Unilever Food Solutions is committed to being the best solution provider for China’s foodservice industry. Through ongoing R&D investment, service optimization, and emerging technologies, the company aims to contribute to the industry for the next century. The report not only predicts global dining trends but also serves as a powerful tool to empower Unilever’s foodservice clients.

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