Today, Pepsi restructured its strategy in Chinese market. The newly appointed female CEO takes new moves!
By He Danlin PepsiCo announced early last month that it appointed Xie Chang’an as CEO for Greater China. This is the latest...
Today, Pernod Ricard opened its first whisky distillery in Emeishan City! Is local whisky gaining popularity?
By He Danlin After two years of preparation, Pernod Ricard, a well-known whisky brands which owns Ballantine, Chivas, Roya...
Ovaltine China achieved historic growth in fiscal year 2021! What makes this Post-80s Childhood Drinks be popular again?
By He Danlin Perhaps many foodies have found that in the past two or three years, Ovaltine, known as the "Childhood m...
Mondelez China’s annual sales may exceed 10 billion yuan! A dialogue with the sales leadership
By Joy Pan Mondelez, the multinational snack giant, has not only weathered the COVID-19 crisis in the Chinese market, but i...
This flavoring essence giant is expected to double its sales by 2025! We talked with the bosses.
By He Danlin Having operated in China for more than 30 years, Firmenich, a global flavoring essence giant which has k...
What does FrieslandCampina aim for by changing its product lineup in China? A dialogue with the China-based president
By Joy Pan Despite the increasingly fierce competition in the milk powder industry, Friso's parent company FrieslandCampin...
We had an exclusive interview with the boss of Budweiser to address the concerns of those who are interested in Budweiser’s beverage business.
By He Danlin Budweiser, a well-known beer giant which is running Budweiser, Hoegaarden and Corona in China,...
A dialogue with the new leadership of Wyeth who has taken office for one year
This July marks the first anniversary of Zhang Suyi’s appointment as head of Wyeth Nutrition GCR under Nestlé. Despite the dra...
Exclusive I Mars Wrigley is Taking a Major Move in China
By He Danlin Currently, Mars China, a global food giant running brands like Dove, Snickers, M&M’s, Extra and Roya...
The vegan meat war is on the shelves! A dialogue with the CEO of local brand STARFIELD
By Joy Pan A war over vegan meat in China is carried into a new stage. Outside of restaurants, retail shelves are becoming...
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