At a recent Mid-Autumn Festival tasting event, General Mills China President Su Qiang shared the growth strategies for Haagen-Dazs and Wan Chai Dumpling in China, centered around a consumer-value-focused "three-pronged growth strategy": consumer value, channel accessibility, and brand engagement.

Haagen-Dazs, regarded as the "crown jewel," is breaking seasonal limitations through product innovations such as hand-held crispy bar ice creams and Mid-Autumn gift boxes co-branded with Dunhuang. The brand emphasizes an "immersive indulgence experience" and is optimizing both physical stores and omni-channel presence to enhance market penetration.

Meanwhile, Wan Chai Dumpling is accelerating its expansion into the bun and steamed items category while consolidating its leadership in dumplings. It has launched new products like "Fresh Milk Steamed Buns." Innovation follows two key themes: "health-focused" and "region-inspired," such as low-sugar glutinous rice balls and the "One City, One Flavor" series, catering to diverse consumer demands.

Su Qiang emphasized that growth does not rely on price cuts alone but is achieved through strategic revenue management, operational efficiency improvements, and multi-dimensional value innovation. In China's diverse market, continuous innovation remains the core engine driving business growth.

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