Unilever Health Global CEO Jostein Solheim and China General Manager Zhang Xingrong recently stated that China is its second-largest global market and an "absolute priority," with the business achieving exponential growth over the past three years.

All three core brands under this business—electrolyte supplement Liquid I.V., vitamin gummy Olly, and hair growth capsule Nutrafol—have entered China. Among them, Olly has become a leading gummy brand in e-commerce channels.

The core strategy driving growth is "China for China." China is the only market outside the U.S. with an end-to-end local team. It has also launched its first sugar-free Liquid I.V. product specifically developed for Chinese consumers, which is also the first product to enter the domestic general trade channel.

Solheim noted that its greatest strength lies in its excellent local team and empowering corporate culture, which encourages agile decision-making. The company is optimistic about the long-term demand for science-based health products among Chinese consumers. In the short term, it will focus on deepening the development of existing brands and continue leveraging China's advanced digital ecosystem to stay close to consumers.

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