Carlsberg China President Li Zhigang revealed that, facing ongoing pressure in "on-premise" channels like dining and nightlife, the company has accelerated its shift since 2024 toward "off-premise" channels such as supermarkets, e-commerce, and instant retail. The proportion of canned products has increased, and deep collaborations with platforms like Meituan Flash Purchase have driven off-premise sales to 56% in Q1 2025.

Meanwhile, the company launched new beers under its six major brands this year and piloted beverages like Dali Canger Soda in Yunnan and Tianshan Fresh Fruit Orchard in Xinjiang, proposing a "Beer + Beyond Beer" dual-driven strategy. Although beverages currently account for a small share, Li believes "the potential is immense, and we're just getting started." The company plans to leverage its existing channel advantages to first expand in strong regions before seeking broader market breakthroughs. In Q1 2025, Carlsberg China saw growth in sales volume, revenue, and net profit, with inventory returning to healthy levels. The full-year goal is to increase market share from 8% to 10%, capitalizing on western tourism and urban expansion plans.

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