In the 2024 fiscal year, Ajinomoto China’s seasoning business saw revenue surge by approximately 80% year-on-year, hitting a record high, though it still accounts for less than 10% of the group’s total. The company has abandoned the consumer (B2C) market, focusing entirely on B2B channels like catering and food factories.

Anchored by its signature Red Bowl MSG, Ajinomoto promotes high-value-added products such as I+G, Tian Tian Xian, MM-100, and over 60 compound seasonings, while offering complete solutions like sauce packets and recipes. Its Shanghai R&D team has localized Tokyo’s amino acid technology. Over the next five years, the company aims for double-digit annual growth through flavored sweet beverages, new client acquisition, and product innovation, pledging double-digit salary increases for employees if per capita output rises. Additionally, ABF insulating film, made from amino acid by-products, now commands over 90% of the global chip market, emerging as Ajinomoto’s hidden growth engine.

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