By Joy Pan

Despite the increasingly fierce competition in the milk powder industry, Friso's parent company FrieslandCampina still delivered a good half-year report in China. As of the end of June this year, its net sales increased by 16% compared with the same period last year, and the professional dairy business for catering and tea drinks increased by 120%. This year, FrieslandCampina set up the China for China team in the country for the first time to develop new products more closely to the market.

Competition in cross-border business has now become FrieslandCampina's advantage in China. In the first half of this year, the company's cross-border e-commerce business grew by 34% against the overall decline in cross-border sales. Chen Ge, president of FrieslandCampina China, said that the company maintained a double-digit growth in net sales over the past two years despite the challenge of declining birth rates in the milk powder industry.

Looking into the future, FrieslandCampina China will focus on promoting the innovation of localized products, breakthroughs in cross-border e-commerce, and expanding business in lower-tier cities to benefit more consumers.

0

打赏

表情 点击这里取消回复。