New Zealand dairy giant Fonterra is tapping into China’s growth potential through dual innovation in products and services. In fiscal year 2024, Fonterra’s Greater China region generated approximately RMB 26.356 billion in revenue and RMB 2.117 billion in EBIT, with the ingredients business contributing nearly RMB 700 million in EBIT, underscoring the importance of the Chinese market to Fonterra.

Fonterra’s innovative product portfolio includes over 3,000 products, ranging from milk powders, butterfat, and cheese to specialized dairy ingredients. Its ingredients business (NZMP), leveraging New Zealand’s pristine environment and grass-fed farming, offers high-quality dairy ingredients. For instance, golden-hued butter and organic dairy ingredients are highly sought after, while the “grass-fed dairy” concept enhances the market competitiveness of customers’ products. To meet Chinese consumers’ demand for refined and functional nutrition, Fonterra introduced new products like NZMP™ formulated milk powders and Nutiani™ nutritional cups, supporting gut, brain, and bone health. Additionally, cost-effective ingredients like NutriWhite™ dairy-based solids and innovative cheese ingredients, such as Chemsen® cheddar and reduced-salt mozzarella curd cheese, cater to consumers’ dual pursuit of taste and health.

On the customer service front, Fonterra launched the “NZMP Product Smart Assistant” in November 2024, an AI tool enabling customers to quickly access ingredient and product concept information, akin to interacting with ChatGPT. Fonterra also introduced risk management tools to help customers mitigate price volatility risks in the ingredients market, offering transparent pricing and greater flexibility in purchasing channels.

Peng Ming, Vice President of Fonterra’s Greater China Ingredients Division, stated that the company will deepen collaboration with local customers through co-creation and application innovation to meet diverse market needs. Fonterra will leverage leading trends and technologies from its global network to guide Chinese customers in innovation. The company’s dairy R&D center in New Zealand and other global resources will also support Chinese customers, helping them maintain a competitive edge.

Sustainability is a key pillar of Fonterra’s strategy. The company is committed to reducing carbon emissions and promoting sustainable dairy development, aiming for net-zero carbon emissions by 2050. In Greater China, Fonterra will enhance the value and innovation of its ingredients business through deeper local partnerships, upgraded services, and a focus on sustainability, delivering superior, high-performance dairy ingredients to customers and consumers.

Peng Ming expressed strong confidence in Fonterra’s future in China. Through product innovation, enhanced customer services, and sustainable strategies, Fonterra will continue to deepen its presence in the Chinese market, meeting consumers’ demand for high-quality dairy products.

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