PepsiCo Foods China's new General Manager, Evrim Şen, granted his first exclusive interview four months after taking office, sharing his insights on the Chinese market and leadership strategies. This fast-moving consumer goods veteran with over 20 years of experience emphasized that the vastness and diversity of the Chinese market cannot be overlooked, and deep localization is essential.

Drawing from the resilience of a marathon runner in his management approach, Şen outlined three key priorities: Immersion—personally visiting the front lines to engage directly with employees and consumers, avoiding detachment from reality; Acceleration—focusing on product portfolio innovation (such as Lay's localized flavors), expanding snacking consumption scenarios and the western market, while seizing opportunities in emerging retail channels; Transformation—strengthening the supply chain through the newly built Xi'an production base (which set a record for the fastest PepsiCo factory construction globally) and enhancing digital capabilities.

He highly praised the innovation speed and potential of the Chinese market, stating that PepsiCo will adhere to the "Rooted in China" philosophy, driving high-quality business growth through localized innovation and an efficient team, setting new benchmarks for the industry. His personal management style emphasizes ambitious aspirations, clear pathways, and united strength.

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