Global packaging giant Amcor vividly likens its development strategy in the Chinese market to honing competitiveness in a "gym." While China's packaging market is massive in scale, it remains highly fragmented and fiercely competitive. Amcor is pursuing sustained growth through targeted strategic choices and deep local innovation.

In tackling the market, Amcor is zeroing in on high-potential sectors like pet food, ready-to-eat meals, and pharmaceuticals, while actively expanding into emerging areas such as protective films for AI hardware. Its innovations revolve around three core pillars: ensuring product quality (e.g., extending shelf life), incorporating interactive and traceability features into packaging, and enhancing user experience through emotional value. Amcor emphasizes "China speed," responding swiftly to local demands for "fast" delivery and cost efficiency via close customer co-creation and forward-looking technology reserves.

Today, China has evolved from a "student" of technology to a "teacher" of innovation for Amcor, with its local R&D achievements not only serving the domestic market but also being exported back to global operations. At the recent China International Import Expo, Amcor inked deals exceeding 400 million yuan, partnering with brands like Wong Lo Kat and Nature's Halo to launch multiple innovative packaging solutions addressing pain points in portability and sustainability. This demonstrates its commitment to deepening roots in China through collaborative innovation. Amcor firmly believes that continuous "training" in this world's most dynamic market is key to elevating its global competitiveness.

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