New Zealand dairy giant Fonterra is elevating its strategic position in the Chinese market to new heights through a revamped organizational structure. Under the leadership of Dehan Zhou, who oversees both the global foodservice division and Greater China operations, the company has adopted a channel-centric strategic mindset aimed at serving diverse customers with greater precision.

Fonterra views China as a key engine for global growth and is implementing a "go wide go deep" strategy, planning to expand city coverage and establish new application centers to deepen local innovation. China's successful experiences, particularly the co-creation model with customers through application centers, are being exported as a template to global markets like Southeast Asia. At the same time, Fonterra leverages its global network advantages to support Chinese domestic clients in going overseas, ensuring they can access unified Anchor products in international markets.

Notably, China is the only market worldwide where Fonterra retains the Anchor brand's consumer goods business, and the brand's strong consumer recognition provides a unique edge for its foodservice operations. Moving forward, the company will continue to drive synergies between foodservice and retail channels, while deeply integrating the core product advantage of "grass-fed" to solidify its leading position in the Chinese market.

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