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Interview with Ferrero China’s First CMO: Sugar Is an Unavoidable Category for Packaged Sweets, and Headquarters Training Is Like an MBA

Interview with Ferrero China’s First CMO: Sugar Is an Unavoidable Category for Packaged Sweets, and Headquarters Training Is Like an MBA

小食代 English 4个月前 (08-07)

Ferrero China’s first CMO, Xia Qinnan, stated that despite a slight decline, the 90 billion yuan candy market remains a critic...

Interview with McDonald’s China CEO: Behind 8 Years of Triple Growth, “Deep Localization” of the Core Team is Key, with Diverse Positive Practices Fueling the Future

Interview with McDonald’s China CEO: Behind 8 Years of Triple Growth, “Deep Localization” of the Core Team is Key, with Diverse Positive Practices Fueling the Future

小食代 English 4个月前 (08-01)

Over eight years since its rebranding as Golden Arches, McDonald’s China has achieved triple expansion through “deep localizat...

Interview with Bel Group’s China Leader: China to Soon Become Our Top Global Foodservice Market

Interview with Bel Group’s China Leader: China to Soon Become Our Top Global Foodservice Market

小食代 English 6个月前 (05-29)

French cheese giant Bel’s Kiri brand aims to make China its largest global foodservice market within 3-5 years. The driving fo...

Interview with Fonterra Greater China VP Dai Junqi: Unlocking the Traffic Code for the 600 Billion Yuan Baking Market

Interview with Fonterra Greater China VP Dai Junqi: Unlocking the Traffic Code for the 600 Billion Yuan Baking Market

小食代 English 6个月前 (05-27)

Dai Junqi, Vice President of Fonterra Greater China, stated that the 600 billion yuan Chinese baking market is seeing three ma...

Interview with Three Squirrels Founder Zhang Liaoyuan: Over 30 Factories to Rise, Aiming to Become a Super Supply Chain Company

Interview with Three Squirrels Founder Zhang Liaoyuan: Over 30 Factories to Rise, Aiming to Become a Super Supply Chain Company

小食代 English 7个月前 (05-21)

After emerging from a three-year slump, Three Squirrels’ revenue returned to 10 billion yuan in 2024. Founder Zhang Li...

Ajinomoto China’s Flavor Leader: 80% Growth in Seasonings, Purely B2B, and Supplying Chip Materials

Ajinomoto China’s Flavor Leader: 80% Growth in Seasonings, Purely B2B, and Supplying Chip Materials

小食代 English 7个月前 (05-16)

In the 2024 fiscal year, Ajinomoto China’s seasoning business saw revenue surge by approximately 80% year-on-year, hitting a r...

Carlsberg China’s CEO on Expanding Beyond Beer: Huge Potential, Just the Beginning

Carlsberg China’s CEO on Expanding Beyond Beer: Huge Potential, Just the Beginning

小食代 English 7个月前 (05-08)

Carlsberg China President Li Zhigang revealed that, facing ongoing pressure in "on-premise" channels like dining and nightlife...

Exclusive: Kais Marzouki Named Head of Nestlé Greater China

Exclusive: Kais Marzouki Named Head of Nestlé Greater China

小食代 English 7个月前 (04-25)

Nestlé, the world’s largest food company, announced several senior management changes in Asia, Oceania, and Africa (AOA) regio...

Nestlé’s New Global Leader Visits China, Discusses Opportunities and AI

Nestlé’s New Global Leader Visits China, Discusses Opportunities and AI

小食代 English 8个月前 (03-25)

Nestlé's newly appointed global CEO, Laurent Freixe, made his first visit to China in March 2025 and gave an interview to Chin...

Leading Fonterra’s Key Strategic Market Ingredients Business, New Chief Peng Ming Set to Upgrade Strategies in China

Leading Fonterra’s Key Strategic Market Ingredients Business, New Chief Peng Ming Set to Upgrade Strategies in China

小食代 English 9个月前 (03-19)

New Zealand dairy giant Fonterra is tapping into China’s growth potential through dual innovation in products and services. In...

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